Golden Sats Challenge
$100M+trading volume in a single co-marketing campaignA multi-partner DeFi campaign built on user acquisition and ecosystem activation.
ricardojcastro
Senior Growth Marketing & RevOps Specialist
I turn good conversations into partnerships, crowded rooms into opportunities and marketing plans into revenue. A full calendar is nice. A growing business is better.
- 10+ years in Marketing, last 5 in Crypto
- 20+ global events and hackathons managed
- $100M+ trading volume in a single co-marketing campaign
- 600+ developers engaged and acquired
- 65% year over year on-chain retention
- Connecting Marketing & Sales
Money20/20, AmsterdamSource: crypto.news ↗
Crypto Panel in LisbonAbout Bitcoin Finance
Stellar Meridian 2026 LisbonStaff Production
Bitcoin 2024, NashvilleBitcoin Games prize cheque
At the boothThe first EVM compatible Bitcoin L2Trusted by
Skills
Partnerships, acquisition and the systems behind them.
I do whatever it takes to reach the outcome, always with joy, fun and a bit of out-of-the-box thinking.
- 01
Growth strategy & execution
From positioning and strategy to campaign execution, measurement and optimization.
- 02
Partnerships & ecosystem growth
Joint go-to-market and co-marketing with ecosystem partners, from messaging to activation.
- 03
User & developer acquisition
Campaigns, events and hackathons that bring in users and 600+ developers.
- 04
Institutional GTM & full-funnel
Demand generation for complex financial products, from awareness to sales activation.
- 05
RevOps & marketing automation
HubSpot workflows, CRM-integrated lead capture and cleaner handoffs to BD.
- 06
AI & rapid prototyping
AI-powered workflows and tools, built with Claude and Replit, for more execution leverage.
- HubSpot
- LinkedIn Ads
- Claude
- Replit
- Webinars & lead magnets
Selected work
RIF Me Up
Token adoptiondevelopers, activations and on-chain engagementCombined developer acquisition, in-person activations and on-chain engagement, with Cultivators encouraging recurring ecosystem engagement.
Events & Hackathons
600+developers engaged and acquired20+ global events and hackathons owned end to end: strategy, budgets, partnerships, logistics, marketing and execution.
Institutional go-to-market
Full funnelfrom awareness to sales activationDemand generation for Bitcoin lending, borrowing, yield and Vault products, built with Business Development. Automations, workflows, sales enablement, capture tools and lead gen tactics.
Experience
Senior Growth Marketing & Operations Manager
RootstockLabs · Remote
Earlier roles
Web3 & Crypto Marketing Lead · TQOE · Remote
Web3 & Crypto Marketing Lead · Readl · Remote
Co-Marketing Manager & Lead Generation Specialist · E-goi · Hybrid
Marketing Manager, Digital Marketing · Grupo dreamMedia, Companhia Europeia Desinfeções, Chaviarte · Portugal
Moments
Stages, booths, hackathons and the occasional hat.
Booths pull me in; it’s where the best conversations start.
Money20/20, AmsterdamCovered by crypto.news ↗
Crypto Panel in LisbonAbout Bitcoin FinanceStellar Meridian 2026 LisbonStaff ProductionBitcoin 2024, NashvilleBitcoin Games prize chequeAt the boothWhere partnerships usually start
Devcon Bangkok Hacker HouseBitcoin Hackathon, 2024
ETHGlobal New DelhiThe booth, full
RIF Me Up, New DelhiCustom t-shirts with each builder’s .rsk name
Hackathon Buenos Aires, 2025$5,000 in prizes on the table
WalletConAt the Rootstock Collective stand
Out-of-the-box thinkingHat included
Crypto Bro modeI can be a Crypto Bro, if needed
Stellar Meridian 2026 LisbonStaff ProductionGood work speaks. So do the people behind it.
A few words from people I’ve had the opportunity to work with.
I loved working with Ricardo. He’s diligent, thoughtful, and proactive, and adapted easily to different initiatives across our marketing team. He’s data-driven and results-oriented, always thinking about outcomes rather than just outputs.
Sam GoldenVP of Marketing
What stood out to me was his ability to keep things moving continuously in a fast-changing environment. He brought real commitment to his work, adapted quickly as priorities shifted, and was always willing to explore new approaches to reach the right audiences.
Xanthi PerriHead of Institutional Marketing
He was instrumental in the results we achieved in 2025. His work across growth, partner campaigns and on-chain retention helped us generate over $100M in traded and bridged volume and improve user retention by 65% year over year.
Darko RadunovićSenior Campaign Activation Lead
What I especially appreciated about Ricardo was his combination of initiative and strong analytical thinking. He doesn’t just suggest ideas — he knows how to back them up with data, explain the reasoning behind them, and make a convincing case for why a particular approach can work.
Marina ShimChief Commercial Officer
Ricardo is a delight to work with: I’ve shared the past 3 years of work with him and I would work together again in a heartbeat. He has an amazing go getter attitude - if you need anything done he’s your guy.
Marta RamosGlobal Events & Brand Experience Lead
BenchX 10k subscribers
Besides all of this, I still have a tech-review YouTube channel.
Different benchmarks, same obsession with results. Reviews are in Portuguese.
Worked with 30+ global brands including:
Contact
Hiring, or looking for a growth partner? Let’s talk. me@ricardojcastro.pt