Golden Sats Challenge
$100M+trading volume in a single co-marketing campaignA four-season, multi-partner DeFi campaign built on user acquisition and ecosystem activation, with 10,000+ transactions and a 40% on-chain retention high.
ricardojcastro, Senior Growth Marketing & RevOps Specialist
Senior Growth Marketing & RevOps Specialist
Growth Marketing · Co-Marketing · Partnerships
I turn connections into opportunities. And opportunities into growth.
From strategic partnerships, demand generation and tailored VIP experiences to marketing operations, I bring people, strategy, and execution together to drive measurable business impact.
Because looking busy isn’t the same as moving the needle.
- 10+ years in Marketing, last 5 in Crypto
- 20+ global events and hackathons managed
- $100M+ trading volume in a single co-marketing campaign
- 600+ developers engaged and acquired
- 65% year over year on-chain retention
- Connecting Marketing & Sales
Money20/20, AmsterdamSource: crypto.news ↗
Stellar Meridian 2026 LisbonStaff Production
Crypto Panel in LisbonAbout Bitcoin Finance
At the boothThe first EVM compatible Bitcoin L2Trusted by
Skills
Growth is the goal. Here’s how I make it happen.
From the first conversation to long-term growth, I connect strategy, people and execution to move businesses forward.
- 01
Growth Marketing & Demand Gen
Full-funnel campaigns, ABM, user acquisition and lifecycle strategies that turn attention into measurable growth.
- 02
Partner Marketing & GTM
Strategic partnerships, co-marketing and joint go-to-market initiatives that expand reach and create opportunities.
- 03
Marketing Ops & RevOps
HubSpot, CRM workflows, automation, lead nurturing and reporting that connect marketing activity to business outcomes.
- 04
VIP Events & Executive Engagement
Tailored executive experiences, private dinners and high-value networking designed to build relationships and open doors.
- 05
Ecosystem & Developer Growth
Community activations, international hackathons and acquisition campaigns engaging users, builders and developers.
- 06
Institutional & B2B GTM
ABM, demand generation and tailored campaigns for complex products, institutional audiences and decision-makers.
- HubSpot
- CRM & Automation
- Paid Media
- ABM
- Lifecycle Marketing
- Co-Marketing
- Executive Events
- AI Workflows & Prototyping
Selected work
RIF Me Up
350+new RIF stakersIn-person activations that turned event attendance into on-chain adoption: stake RIF, hold RIF and mint an RNS domain.
Events & Hackathons
600+developers engaged and acquired20+ global events and hackathons owned end to end: strategy, budgets, partnerships, logistics, marketing and execution.
Institutional go-to-market
Full funnelfrom awareness to sales activationDemand generation for Bitcoin lending, borrowing, yield and Vault products, built with Business Development. Automations, workflows, sales enablement, capture tools and lead gen tactics.
Experience
Senior Growth Marketing & Operations Manager · RootstockLabs · Remote
Senior Growth Marketing & Operations Manager
Jun 2023 – Oct 2026
- Led institutional demand generation initiatives for Bitcoin financial services, targeting institutional and professional audiences.
- Built full-funnel acquisition programs spanning awareness, lead generation, nurturing, and conversion, including webinars, lead magnets, institutional newsletter, LinkedIn paid media, and lifecycle campaigns.
- Owned the operational lifecycle of institutional leads in CRM, including segmentation, automation, email marketing, and multi-touchpoint journeys.
- Worked closely with Business Development to create sales enablement tools and AI-powered internal solutions, using vibe coding to rapidly build practical tools for events, lead capture, and sales workflows.
- Developed marketing automations and AI-assisted workflows to improve campaign execution, lead management, and collaboration between Marketing and Sales.
Senior Growth Marketing & Ecosystem Growth
Jan 2025 – Dec 2025
- Transitioned into Growth Marketing, lead generation, and co-marketing, developing campaigns focused on user acquisition, DeFi adoption, and ecosystem growth with partners.
- Led growth and co-marketing campaigns and initiatives, including the Golden Sats Challenge, contributing to over $100M in trading volume during the campaign period.
- Developed RIF Me Up, a developer acquisition and token adoption campaign designed to drive engagement with the RIF ecosystem, acquiring over 600 developers.
- Built an on-chain retention and gamification program designed to increase long-term engagement within the ecosystem.
Events & Hackathons
Apr 2024 – Dec 2024
- Took ownership of events, hackathons, and developer acquisition, driving developer engagement through ecosystem activations and industry events.
- Delivered and supported activations across major Web3 conferences and ecosystem events, combining community, acquisition, and brand objectives.
- Generated 600+ developer participants through hackathons and developer-focused initiatives.
ABM & Growth Marketing
May 2023 – May 2024
- Built and executed Account-Based Marketing and Co-Marketing campaigns targeting top-tier fintech companies, combining tailored campaigns, industry events, and VIP dinners to engage high-value accounts.
- Developed targeted experiences and relationship-building initiatives across priority institutional and ecosystem audiences.
Web3 & Crypto Marketing Lead · The Quest of Evolution (TQOE) · Remote
Led Web3 marketing initiatives for The Quest of Evolution, a Polkadot-based creative platform connecting writers, artists, musicians, and storytellers.
Focused on building brand awareness, developing growth strategies, and expanding the platform’s presence within the Web3 creator economy.
Key responsibilities
- Developed and executed growth marketing strategies to increase brand visibility and engage creative communities.
- Managed Web3-focused content and social media initiatives, communicating the platform’s value proposition across digital channels.
- Built lead generation and community engagement initiatives targeting creators and ecosystem stakeholders.
- Identified co-marketing opportunities and developed strategic partnerships within the Web3 ecosystem.
- Supported go-to-market positioning and messaging for a multi-chain-ready platform.
Focus areas
- Web3 Growth Marketing
- GTM Strategy
- Brand Awareness
- Strategic Partnerships
- Community Growth
Web3 & Crypto Marketing Lead · Readl · Remote
Led Web3 marketing and growth initiatives at Readl, a blockchain-based storytelling platform empowering authors, artists, and publishers to explore new opportunities through NFTs and digital ownership.
As the primary marketing contributor, I worked across strategy and execution, helping build the brand’s presence in the Web3 ecosystem and connect with creators, publishing professionals, and potential partners.
Key responsibilities
- Developed growth marketing strategies to expand awareness and reach across the Web3 and publishing ecosystems.
- Managed multi-channel communications across X (Twitter), LinkedIn, Medium, Discord, and Instagram.
- Created content and campaigns tailored to creators, publishers, and Web3 communities.
- Developed lead generation initiatives to identify and engage potential users and ecosystem partners.
- Built co-marketing relationships and explored strategic partnerships to support ecosystem growth.
- Supported brand positioning and go-to-market communications for Web3 storytelling products.
Focus areas
- Growth Marketing
- Web3 & NFTs
- Content Strategy
- Lead Generation
- Ecosystem Partnerships
- Community Marketing
Co-Marketing Manager & Lead Generation Specialist · E-goi · Hybrid
Managed lead generation and co-marketing initiatives at E-goi, a marketing automation platform, focusing on B2B demand generation, strategic partnerships, and marketing funnel optimisation.
Worked across inbound marketing, campaign execution, and marketing automation to attract, nurture, and convert leads through coordinated multi-channel initiatives.
Key responsibilities
- Managed co-marketing partnerships and coordinated joint campaigns to support inbound lead generation.
- Planned and delivered webinars, events, eBooks, case studies, whitepapers, email campaigns, and other lead generation assets.
- Developed content strategies aligned with different stages of the marketing funnel.
- Analysed and optimised lead generation campaigns, including customer acquisition cost (CAC) and campaign performance.
- Created and improved lead nurturing workflows and automated marketing communications.
- Participated as a webinar speaker, sharing marketing insights and supporting audience engagement.
Focus areas
- B2B Demand Generation
- Co-Marketing
- Marketing Automation
- Lead Nurturing
- Funnel Optimisation
- Campaign Analytics
Marketing Manager, Digital Marketing · Grupo dreamMedia, Companhia Europeia Desinfeções, Chaviarte · Portugal
Moments
Stages, booths, hackathons and the occasional hat.
Booths pull me in; it’s where the best conversations start.
Crypto Bro modeI can be a Crypto Bro, if needed
Bitcoin 2024, NashvilleBitcoin Games prize cheque
Devcon Bangkok Hacker HouseBitcoin Hackathon, 2024
ETHGlobal New DelhiThe booth, full
RIF Me Up, New DelhiCustom t-shirts with each builder’s .rsk name
Hackathon Buenos Aires, 2025$5,000 in prizes on the table
WalletConAt the Rootstock Collective stand
Out-of-the-box thinkingHat included
Stellar Meridian 2026 LisbonStaff badge, Production
Poolside, LisbonPanel on building in Web3
Build Better on BitcoinMeetup, Lisbon
Always a crowdBangkok
With the buildersDevelopers are the point
metaschool Dev SummitThailand
ETHGlobal New DelhiHall check before the crowd arrives
The mascotSmall, orange and very good at starting conversationsGood work speaks. So do the people behind it.
A few words from people I’ve had the opportunity to work with.
I loved working with Ricardo. He’s diligent, thoughtful, and proactive, and adapted easily to different initiatives across our marketing team. He’s data-driven and results-oriented, always thinking about outcomes rather than just outputs.
Sam GoldenVP of Marketing
What stood out to me was his ability to keep things moving continuously in a fast-changing environment. He brought real commitment to his work, adapted quickly as priorities shifted, and was always willing to explore new approaches to reach the right audiences.
Xanthi PerriHead of Institutional Marketing
He was instrumental in the results we achieved in 2025. His work across growth, partner campaigns and on-chain retention helped us generate over $100M in traded and bridged volume and improve user retention by 65% year over year.
Darko RadunovićSenior Campaign Activation Lead
What I especially appreciated about Ricardo was his combination of initiative and strong analytical thinking. He doesn’t just suggest ideas — he knows how to back them up with data, explain the reasoning behind them, and make a convincing case for why a particular approach can work.
Marina ShimChief Commercial Officer
Ricardo is a delight to work with: I’ve shared the past 3 years of work with him and I would work together again in a heartbeat. He has an amazing go getter attitude - if you need anything done he’s your guy.
Marta RamosGlobal Events & Brand Experience Lead
BenchX 10k subscribers
Besides all of this, I still have a tech-review YouTube channel.
Different benchmarks, same obsession with results. Reviews are in Portuguese.
Worked with 30+ global brands including:
Contact
Hiring, or looking for a growth partner? Let’s talk. me@ricardojcastro.pt